Believe appoints Alex Kennedy as UK Managing Director

Believe appoints Alex Kennedy as UK Managing Director, strengthening its position in the 4and music market to best support local artists and labels

Paris, France – Tuesday April 12, 2022. Believe, one of the leaders in digital music, announces the appointment of Alex Kennedy as UK Managing Director, confirming its investment in the 4and music market.

Reporting to Denis Ladegaillerie, Founder and CEO of Believe, Kennedy will lead the three business areas that Believe operates in the UK: Premium Solutions (including Label and Artist Solutions and Artist Services) and automated (TuneCore), with an emphasis on fine-tuning Believe. M&A strategy in the region. In this role, Kennedy will be responsible for defining the best strategies to accelerate growth, bring Believe’s unparalleled digital know-how and expertise to the service of UK artists and labels, and continue to build our high-quality relationships with DSPs.

Denis Ladegaillerie, commented, “Believe’s main aim is to support local artists at every stage of their career in the 50 countries in which we operate and the UK is no exception. The UK has become a top import market, with streaming reshaping the dynamics of music consumption and international artists increasingly gaining market share locally. It is therefore essential to fight for a more transparent and fairer treatment between international content and local content in the UK, and I am convinced that the appointment of Alex will allow Believe UK to play its part in supporting artists and local labels against the domination of American artists in their own market.

Kennedy’s appointment will further strengthen Believe’s positioning in the UK, where the band enjoyed success in 2021, including the DSP Frontline New Releases Playlist with an average market share of 10% in Spotify UK “New Music Friday” with a record 13 tracks in one week and 41 major Tier 1 DSP artist partnerships. February 2022 marked another milestone with Believe’s leading metal label Nuclear Blast becoming one of 10 Top Independent Labels in the UK in 2021 (IFPI 2021 Global Music Report), helping Believe UK land their first UK number 1 album with Don Broco’s ‘Amazing Things’ in February 2022.

Additionally, in 2021, Believe UK landed three Silver UK singles (Macky Gee from Shogun Audio, Bru C from Crucast and Afro B Marathon Artists), two Gold EU Impala Singles (with HUGEL and Matt Sassari, both from Cr2 Records) as well as three Top 100 UK Chart Singles (Grace Davies, Bru C and Skepta x Smoke The Engineer) and twelve in the Top 100 UK Chart Albums (including The Hunna, The Reytons (Scruff of the Neck), Courtney Barnett (Marathon Artists) and views).

Alex Kennedy, Managing Director, UK at Believementioned, “I couldn’t be happier to join what I consider to be the most exciting and forward-thinking company in the music industry. I’ve watched Believe’s incredible trajectory with genuine interest over the years and had the chance to work with their UK and international teams in previous roles, so to be part of the team now is a real honor and a pleasure.

Kennedy brings two decades of experience across all sectors of the music industry, having worked in music management, distribution, synchronization, promotions, D2C, box office and digital licensing. Past key roles include Commercial Director of the D2C Music Glue platform, Business Development Director at Sky Tickets, Music Licensing Director at Sky TV, Publishing Director at Omnifone; as well as founder and COO of Retail Tech company Givvit and manager of music artist Doc Brown (Ben Bailey Smith).

Denis Ladegaillerie, continued, “Alex has a unique combination of corporate, scaling and startup experience and has found success in the music, entertainment and technology industries as an executive, founder and artist manager. in commercial and creative activities. Over the past two and a half years, the UK business has continued to grow and expand, thanks to the fantastic leadership and professionalism of Ben Rimmer (Director of Label and Artist Solutions) and Malena Wolfer (Head of Artist Services). I personally thank each of them for the great work and commitment they have shown, and look forward to seeing the UK grow even further under Alex’s guidance and leadership.

Kennedy is a three-time Music Week Sync Award winner and co-creator of the Sky Arts Sessions TV show, featuring artists such as Little Simz, The 1975 and James Vincent McMorrow. He founded, built and exited retail tech ‘social giveaways’ business Givvit and was instrumental in releasing Doc Brown’s 2017 album ‘Stemma’ and high-profile TV advertising work. for Sainsburys “Christmas” in 2017, Just Eat (ft. Snoop Dogg) in 2020 and M&S “Can I Scan It” in 2022.


About to believe
Believe is one of the world’s leading digital music companies. Believe’s mission is to develop independent artists and labels in the digital world by providing them with the solutions they need to grow their audience at every stage of their career and development. Believe’s passionate team of digital music experts around the world leverage the group’s global technology platform to advise artists and labels, distribute and promote their music. Its 1,430 employees in more than 50 countries aim to support independent artists and labels with unique digital expertise, with respect, fairness and transparency. Believe offers its various solutions through a portfolio of brands including TuneCore, Nuclear Blast, Naïve. Groove Attack and AllPoints. Believe is listed on compartment A of the regulated market of Euronext Paris (Ticker: BLV. ISIN: FR0014003FE9).

Press contacts:
Manon Jesus, [email protected]
Kelly Martin, [email protected]+33 6 63 52 94 74

Contact Investor Relations:
Emilie Megel, [email protected]+33 6 07 09 98 60

  • 2022-04-12 – Alex Kennedy announcement – Press release – final

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