While Koffee’s Gifted failed to dethrone Reggae King Bob Marley from the Billboard Reggae Albums chart, the Jamaican sensation has already sold nearly 200,000 copies of his debut album in the United States.
Released March 25 via Promised Land/RCA, Gifted debuted on the Reggae chart April 9 at No. 2, with 3,500 equivalent album units from US sales and streaming, according to data provided to DancehallMag of Billboard’s sales tracker, Luminate (formerly MRC Data).
Sales of the 10 titles of Koffee Gifted album were aided by the availability of an 18-track ‘Instant Deluxe’ edition which included Koffee’s UK hit Grill as well as Rapture and O with Gunna, who are certified Silver in the UK.
As such, Luminate said DancehallMag this Gifted has so far sold 188 100 units in the United States. This includes 700 copies that were sold in the album’s first week of release, as well as 99,600 digital song sales, 199,634,800 in on-demand audio streams, and 92,544,400 in on-demand video streams that accumulated since 2019.
Of Giftedit’s 3,500 equivalent album units moved last week, there were 700 in pure album sales, 700 copies in digital song sales, 3,290,800 in on-demand audio streams, and 469,500 in on-demand video streams. These figures are all rounded to the nearest hundred.
Deluxe editions are nothing new in music. For many years, artists and labels have reissued albums with bonus content to extend the life of their projects and usually to mark one of the album milestones, such as Liberation’s first anniversary. However, in the digital age, “luxury instant” albums – where songs are added to new albums the same day or very soon after the original release – are one of the ways record labels supplement body of work to increase the number of albums in streaming. .
The most-streamed new songs from the album are Confinement, West Indies, Pull Up, Brilliance, x10, Solitaire and Gifted. It was a solo affair with Koffee opting for no feature on the set of 10 titles, five of which she co-produced. Other producers included rapper Kendrick Lamar, JAE5, JLL, iotosh and Dane Ray.
Gifted also debuted at No. 11 on the Billboard Heatseekers Albums chart, which ranks the sales of new music artists in development each week.
This is Koffee’s second entry on weekly sales and streaming. Reggae Albums graphic. His Rapture EP, which won the Grammy Award for best reggae album in 2020, had debuted at No. 1 on March 30, 2019.
The Billboard chart ranks the most popular reggae albums in the United States, based on consumer metrics measured in equivalent album units. Each of these units represents one album sale or 10 individual tracks sold from an album or 3,750 ad-supported streams or 1,250 paid streams/subscriptions of an album via audio or video streams.
The album made its strong debut in the UK on Friday, where it opened at No. 9 on the UK Albums Chart, making Koffee the first Jamaican artist in the chart’s Top 10. Overall, she is also the first Jamaican woman on the chart in 27 years, after Diana King’s stronger than love which had peaked at No. 50 in 1995. Shaggy and Sting’s 44/876 was the last reggae album to enter the chart, when it peaked at No. 9 in 2018.
Meanwhile, back on the Billboard Reggae Albums chart this week, Bob Marley & The Wailers are No. 1 for the 117th week in a row, with Legend– a collection of greatest hits first released in May 1984 by Island Records. The compilation has moved 11,300 total units of sales and streaming in the United States last week, including 2,900 copies in pure album sales, according to data provided to DancehallMag by Luminate.
Shaggy’s Best of Shaggy: The Boombastic Collection is at No. 3 on the Billboard chart after moving 2,800 units last week.
Sean Paul’s Collection of classic homework (2,700 units) and Mad Love the prequel (1,000 units) albums are at No. 4 and 9 respectively.
Shenseea’s debut album Alpha had lost a spot at No. 5 this week after moving 1,800 units last week. This brings the Blessed the singer’s three-week sales totaled 9,300 units, after debuting at No. 2 on the chart.
UB40 The biggest hits (1,500 units) compilation is at #6 followed by Stick Figure’s world on fire (1,500 units) and carved in stone (1,500 units) albums at No. 7 and 8, respectively.
Jewish-American reggae singer Matisyahu debuted at No. 10 on the chart this week with his 7th studio album, self-titled Matisyahu. It moves 800 sales and streaming units, including 500 copies in sales of pure albums.